RTV 3007: Introduction to Television
August & September October November & December

 

This Course Outline is a basic outlined of the way this course SHOULD proceed;
please note that dates, lectures and assignments are subject to change.

Week 1: 8/26 & 8/28

 
  • Course Introduction
  • Reading:Campbell. Media & Culture. Popular Radio 1&2
Week 2: 9/02 & 9/04  
  • The Birth of Television
  • 9/02: Labor Day Holiday. No classes.
  • 9/4 Reading:Campbell. Media & Culture. Television.1,2 &3

Week 3: 9/09 & 9/11

 
  • Early Years of TV
  • 9/09: Reading Assignment 1
  • 9/11 Top Teen Team Reading Assignment 1
  • Reading:Campbell. Media & Culture. Television.1,2 &3
Week 4: 9/16 & 9/18  
  • Due, 9/16 : Group 1-4. TV Review
  • Reading:Red Scare, McCarthy Era & TV Barnouw, Erik. Tube of Plenty
Week 5: 9/23 & 9/25  
  • Screeaning: Good Night, and Good luck, 2005
  • Due, 9/23:Groups 5-8. TV Review
  • Reading:Campbell. Media & Culture. Cable Television.1,2 &3
Week 6: 9/30 & 10/02  
  • Kennedy years
    • Cinema Verité
    • Great Debates
    • Deception & Death
  • Due, 9/24:Groups 9-12. TV Review
  • Reading: Tube Of Plenty: & Wolk. Over the Top

 

October

Week 7 - 10/7 & 10/9  
  • The Sixties
    • TV and race issues
    • Daisy Girl: campaign
    • Vietnam War & TV wars - telefilms
  • Reading: Tube Of Plenty:& Einsten. Media Diversity.
Week 8 - 10/14 & 10/16  
Mid Term Review
  • 10/14: Reading Assignment 2
  • 10/16 Top Teen Team Reading Assignment 2
Weeks 9 - 10/21 & 10/23  
  • MidTerm
  • How to Research a TV show
  • Online MidTerm, Due 10/21 at 1:30 pm
  • Reading:
  1. - "Target Audience" Definition:http://tvtropes.org/pmwiki/pmwiki.php/Main/TargetAudience
  2.  - How to identify a target audience: http://www.dummies.com/business/marketing/how-to-identify-your-target-market/
  3. - Optional: Questioning the concept... and changing for a better one: http://adage.com/article/turner-ignite/stop-insanity-tv-audience-targeting-matters/310773/
  4. - Things to take into account when doing a "competitive analysis": https://www.xero.com/za/resources/small-business-guides/how-to/how-to-do-competitor-analysis/
  5. - Why do we need to do audience research? http://www.nytimes.com/2012/05/13/arts/television/networks-rely-on-audience-research-to-choose-shows.html
Week 10 - 10/28 & 10/30  
  • Legal & Ethics Considerations
  • Screening: The March, 1963
  • Reading:
  1. - Consumer surveys: https://fyi.uwex.edu/downtown-market-analysis/understanding-the-market/consumer-survey/
  2. - Focus groups: https://fyi.uwex.edu/downtown-market-analysis/understanding-the-market/focus-groups/
  3. -Storyboards: http://tvtropes.org/pmwiki/pmwiki.php/Main/Storyboard
  4. - How to make a storyboard: https://www.asc.ohio-state.edu/accad/womenandtech/Storyboard%20Resource/index.html
  5. - Review: How to Pitch a TV Show: https://goodinaroom.com/blog/how-to-pitch-a-tv-show

November & December

  • Week 11- 11/04 & 11/06  
    • Television & Social Media
    • 11/04 Last day to drop with a DR grade.
    • Due, 11/04: Groups 10 to 12 Present Content Plan
    Week 12: 11/11 & 11/13  
    • Streaming TV
    • 11/11 Veterans Day: No classes
    • Due, 11/13: Groups 7- 9 Present Content Plan
    Weeks 13: 11/18 & 11/20  
    • More Presentations
    • Due, 11/18: Groups 4 -6 Present Content Plan
    Week 14: 11/25 & 11/27  
    • Last Presentations
    • Due, 11/25:Groups 1-3 Present Content Plan
    • 11/27 Pre-ThanksGiving Day: Online work-Final Reading Review
    Week 15:12/02 & 12/05  
    • Final Reviews
    • 10/14: Reading Assignment 3
    • 10/16 Top Teen Team Reading Assignment 3
    • (Last!)
    Week 16:12/09 MONDAY- Online Final Exam  
    • The final will be open 12/05 until 12/9 at 9pm.
    • Due, MONDAY - 12/9 at 3 pm