Three General Theoretical Approaches to Beauty

 

When I make the claim that some object is beautiful what sort of claim am I making? Am I stating something objective? Something subjective? Or it there some third possibility? We are going to be looking at each of these but before that I want to consider a related or at least similar question. When I claim that an object is obscene what am I claiming. I think that understanding objectivity, subjectivity and the ideal observer theory with respect to obscenity will assist us in understanding these same concepts with respect to judgments of beauty.

 

1.       What does it mean to say that something is obscene? 

 

·         Is one making a claim about  the object itself? (i.e. An Objective Claim)

·         Is one making a claim about one’s own personal reaction to the object? (i.e. A Subjective Report)

·         Or is one doing something else?

 

Here are four possible scenarios:

 

Objectivism:

 

According to this view of obscenity,  “obscenity” names a mind-independent property.  Things are obscene or not obscene regardless of how any or all individuals react, or would react to it. (i.e. whether anyone thinks it is obscene or not).  If two individuals disagree about whether something is obscene or not, one must be wrong and the other must be right because, according to this view, they are disagreeing about an objective state of affairs.

 

Subjectivism:

 

According to this view of obscenity,  “obscenity” names a private, mind-dependent sensation or reaction.  This view holds that obscenity is in the "eye of the beholder."  Essentially this is the view that when I claim that some things obscene, I am only reporting my personal reaction to it.  According to this view it is quite possible for one and the same thing "to be obscene" for me, but not "to be obscene" for you, since this merely means that we are reacting to the object differently.  For that matter, it is possible for the very same object to strike me as obscene one day but not the next.

 

Ideal Observer Theory:

 

This view of obscenity maintains that to say that something is obscene is not to report one’s own personal response to the object, nor is it to claim that the thing possesses some mind-independent objective property, but rather to predict the subjective responses of (most) “normal” people.  According to this view, to say some image or object is obscene is to say that normal, sensitive, unbiased, informed persons would have “the obscene reaction” to it.

 

Ideal Observer Theory Plus Context:

 

This is the same as the above, but it acknowledged that the subjective reactions to objects, even of ideal observers, are predicated in part by the context of the interaction- meaning, expectations, environment, etc.  This view is mindful of the fact that even ideally situated judges may react to the very same word, image or object differently given a different context.

A bit more detail on the Ideal Observer Theory

 

I mentioned ideal observer theory briefly in my notes on alternatives to logical positivism.  But I'd like to go into a little bit more detail here. First of all, I see this as an alternative both to objectivism and subjectivism.  With regard to obscenity for instance, the ideal observer theorist is not claiming that there is some objective fact in the world such that objects are objectively obscene or innocent. In this sense ideal observer theory agrees with the subjectivist. On the other hand, unlike subjectivism the ideal observer theorist is claiming that, when I assert that X is obscene, I am saying more than I personally find X obscene.  In that sense indeed I am making and objective claim about the world. In this respect, the ideal observer theorist is agreeing with the objectivist. However the objective fact that one is asserting when one claims that X is obscene is not an objective fact about X.  Rather, it is an objective fact about the subjective reactions of a certain class of observers.

 

In the same way, when I say seawater is salty, I mean to say that seawater is such as to provoke a salty taste in the experience of normal human perceivers when they taste it.  Here too I am making an objective claim about the world. Likewise, when I say stop signs are red or ambulance sirens are very loud I am making true objective claims, but if you poke at them a bit you will see that they are not claims about stop signs and sirens[1].  They are claims about the subjective reactions of human observers when they perceive stop signs and sirens.  We may have to further modify this further to say that, they are claims about the subjective reactions of ideal human observers under certain observation conditions.  This is standardly done in science when I claim that an object or a chemical etc. exhibits certain observable features.  (e.g. All emeralds are green.)  Scientists must always relativize to a set of observers and a set of observing conditions. Notice dog whistles are not silent to dogs. But they are to us.

 

I recall a number of years ago The Miami city commission brought in an and outside marketing agency to help Miami promote itself as a tourism destination. Among other things this agent it developed posters and Flyers to help promote Miami. One city commissioner objected vociferously to a particular photograph included in the portfolio on the grounds that it was obscene. However, this was not because it displayed scantily clad South Beachers or some such, but rather it was a photograph of a plate of vegetables. Nevertheless, the commissioner insisted that the vegetables were arranged in such a way and so suggestively that it was obscene. Now I do not doubt that this commissioner was indeed having an obscene reaction to the photograph. However, it seems to me that that alone is not enough reason to deem the photograph obscene. In this case I believe that the commissioner was being too sensitive. On the other hand, if someone told me they saw nothing particularly wrong with certain sexually explicit or graphically violent images I might suggest that that individual was not sensitive enough. But if one claims that a person can be too sensitive or not sensitive enough, one has already admitted that there is a sort of ideal and when we deem something obscene not obscene, we do not mean that it is offensive to the overly sensitive or that it's unoffensive to the insufficiently sensitive, but rather that it would provoke the obscene reaction in most normal sensitive informed and partial judges. This is the nature of the ideal observer theory.

 

In addition to using ideal observer theory in terms of cashing out what we mean when we make judgments of obscenity, it often is common to use this same idea in judgments of what is and is not sexual harassment. It's not that certain words are in all contexts considered sexually harassing nor is it the case that any one who genuinely feels sexually harassed has unimpeachable evidence that sexual harassment did in fact take place. Here again there might be individuals who are too sensitive or for that matter not sensitive enough. Also note that when juries are told to determine whether or not the prosecution has proven its case beyond a reasonable doubt, what does this mean? It means would a reasonable person still have doubts about the guilt of the accused after having canvassed all the facts and evidence? Here again we seem to see a trading on ideal observer theory. Would a normal sensitive informed and impartial rational individual still have a doubt?

 

Notice the ideal observer theory with regard to obscenity provides us with a kind of empirical test as to what and what is not obscene. Presumably we put a bunch of ideal observers in a room and start showing them the images. If all or most agree that the image is obscene, that is, they have the obscene reaction, then the object is obscene. If all or most fail to have the obscene reaction then the object is not obscene and if there is no general consensus then the object is neither considered obscene nor fully innocent. But this is because all we mean by saying an object is obscene is that in such as to provoke the obscene reaction in just such observers.

 

Now, as useful as ideal observer theory is, and in fact I do think it's useful and we use it all the time, it suffers from some serious shortcomings.  For instance, how old is the ideal observer? What gender is the ideal observer? What sexual orientation? Socioeconomic background? Race? Ethnicity? What religious affiliation? Of course these are rhetorical questions which I raised to make the point that what one does or doesn't find obscene for instance may have a great deal to do with what they've become accustomed to or any of these other features I mentioned here.  Consider, in order to conduct our imagined research project we would have to determine who we would and whom we would not allow in the room.  Now you might say that individuals whose sense of obscenity is affected by their religious affiliations are not sufficiently impartial and therefore we wouldn't allow them in the room.  But the same might be said about people whose sense of obscenity is affected by age, gender, or sexual orientation.  But is this realistic?  Once sufficiently screen of all their “prejudicing” influences, what if anything would determine the observers’ reactions?  Further, we seem to be conceptually constructing a nonexistent human being: a genderless, race-less, religion-less, age-less, ahistorical creature.  And heaven only knows what the subjective reactions of that sort of being would be (aside from fictitious I suppose 😊).

 

Community Standards:

 

Given the difficulties presented by the “Ideal Observer” theory (e.g. How old is the “Ideal Observer?”)  as a practical matter we have relegated these questions to “Community Standards.”  After all, the subjective responses of a normal, sensitive, informed and impartial Kendallite might be significantly different from the normal, sensitive, informed and impartial Hialeahan, or South Beacher, or Pensacolan, etc.  In the US we have developed “The Miller Test” as a means to sort out obscene and therefore unprotected free speech from speech protected under the US constitution.

 

The Miller Test

 

Miller v. California (1973)

 

In Miller there was established a new constitutional test for obscenity, which remains the governing standard today.

 

The three criteria of this test are as follows:

 

1.        whether “the average person, applying contemporary community standards” would

find that the work, taken as a whole, appeals to the prurient interest;

 

PRURIENT INTEREST:  A morbid, degrading and unhealthy interest in sex, as distinguished from a mere candid interest in sex.

 

2.        whether the work depicts or describes, in a patently offensive way, sexual conduct specifically defined by the applicable state law; and

 

3.       whether the work, taken as a whole, lacks serious literary, artistic, political, or scientific value.

 

In this case the Court proclaimed:

 

“There is no evidence, empirical or historical, that the stern 19th century American censorship of public distribution and display of material relating to sex . . . in any way limited or affected expression of serious literary, artistic, political, or scientific ideas.”

 

The Miller test also appeared to shift the focus of the “community standards” test:

 

The “appeal to the prurient interest” and “patent offensiveness” are both to be judged with reference to contemporary community standards.

 

Justice Brennan strongly dissented realizing the repressive potential of this standard.

 

Cashing out how the “ideal observers” is to be understood was shifted to a “community or majoritarian standards” as opposed to those of a “reasonable person.”  This then allows for the tyranny of the majority.  While harm against women has often been cited as the motivation for the restrictions on pornography, male gay images have been targeted by this approach.  This suggests that discriminating against a (reasonable) minority it not only a possibility but altogether likely.

 

Brennan:

 

the outright suppression of obscenity cannot be reconciled with the fundamental principles of the First and Fourteenth Amendments.”

 

No definition of obscenity could ever be formulated with sufficient clarity that it would target only constitutionally unprotected speech.   Experience had demonstrated that

 

almost every [obscenity] case is ‘marginal’” and “presents a constitutional question of exceptional difficulty.”

 

Now, on to beauty.

 

In sum:  As we shall see, judgments of beauty can be understood in each of the four ways addressed above.  One might claim that a judgment of beauty is a statement about an objective feature of the beautiful object.  It is mind-independent and if two people disagree as to whether or not an object is beautiful, at least one of them must be wrong.  An alternative to this view is subjectivism which holds that, to claim that something is beautiful is nothing other than to report that one finds it visually pleasing.  On this view, it is entirely possible for something to cause in me a beauty response, but not cause it in you.  In this case, the object would be beautiful for me and not be beautiful for you.  Neither one of us is right or wrong since there is indeed no objective fact for us to be right or wrong about.  The ideal observer account would suggest that to say an object is beautiful is to say it is such as to provoke the beauty response in all or most suitably sensitive ideal observers.  Finally, the ideal observer plus context account would recognize that even ideal observers might disagree about whether or not an object is beautiful or not depending on the context within which the observation occurs.

 

The Evolution of Western Thinking On Beauty

 

The Origins of Beauty: Pre-Platonic Priming

 

In Classical Times in Western Culture there was thought to be an affinity (if not an identity) among three concepts:  Truth, Goodness and Beauty.

 

·         Probably it’s much broader than Western Culture.

·         In all cultures Heroic characters are generally presented as beautiful.

 

We can take even our own Folktales and Myths as examples:

 

·         The gods (except the comic or monstrous ones) were breathtakingly beautiful. 

·         The “Evil Witch” is an ugly old crone.

·         Good Fairies are beautiful.

·         Monsters were the result of moral corruption.

·         Even vampires are ugly once Buffy stakes them.

 

So predating Plato, there is a tradition to thinking of beauty, goodness and truth as related, signs of one another.  Or perhaps in some mystical way, these three are identical. 

 

Under the influence of Plato, classical philosophy meditated extensively on what was termed “the transcendentals,” specifically the true, the good, and the beautiful.  Classical philosophy regarded these transcendentals as qualities of “Being-as-such.”  Truth is being as knowable; goodness is being as lovable; and beauty is being as admirable, attractive, and desirable.

 

Now, it is common for us today to think of “truth” as a property that applies only to propositions or sentences.  But a more classical understanding of “truth” holds that it is a property that describes things.  Things are true, in the sense of a “true friend” or a “true love” or a “true blade.”  Under this older understanding of truth, to say a thing is true is to say that it approaches its own perfection as the sort of thing that it is (it “be”).  For instance, a true friend is a friend who exemplifies friendship most fully, a friend who “be”s friendship.  To the extent that your friend is/be a friend, be as a friend, he exemplifies the ideal of friendship.  And the more fully he “be”s a friend, the more fully he exemplifies this ideal of friendship.  Thus, to the extent something is true, it has a greater degree of reality.  Things are true to the extent that they “be,” and they “be” (exist) to the extent that they are true.  But note further, this means that to that very same extent, they are unimpaired and thus beautiful and good.

 

Now this is somewhat heavy metaphysical theorizing[2], but there may in fact be biological hardwiring for this tendency to identify the beautiful with the good and the true.  Modern scientists have long documented the “Halo Effect.”

 

Halo Effect:

 

The halo effect occurs when a person's (or a product’s, etc.) positive or negative traits "spill over" from one area of their personality to another in others' perceptions of them.  This can manifest in pretty people being thought more honest; ugly people being thought more devious or less trustworthy.

 

American psychologist Edward L. Thorndike (1874 – 1949), for instance, documented that when soldiers were asked to rate their commanding officers, he found high cross-correlation between all positive and all negative traits.  People seem to rarely think of each other in mixed terms; instead we seem to see individuals as universally roughly good or roughly bad across all categories of measurement.[3] [4]

 

Another common example of the halo effect is that good-looking schoolchildren (or a good-looking person versus a more plain looking person) are perceived to be more clever even when they present no evidence of this.  In marketing, a halo effect is one where the perceived positive features of a particular item extend to a broader brand.  It has been used to describe how originally the IPod and then later the Iphone have had positive effects on perceptions of Apple's other products generally.

 

The Beauty Bias:

 

This is related to another well documented phenomenon- The Beauty Bias[5].  We tend to pay more attention to good-looking people.   Arizona State University researcher Douglas T Kenrick’s eye-tracking research has shown that both men and women spend more time looking at beautiful women (cultural norm) than at less attractive women.[6]  Babies as young as 8-months-old will stare at an attractive female face of any race longer than they will at an average-looking or unattractive female face.[7]

 

Certain human traits appear to be universally recognized as beautiful:

 

1.       symmetry (bilateral- not radial 😊)

2.       regularity in the shape and size of the features

3.       smooth skin

4.       big eyes

5.       thick lips

6.       (for women, and an hourglass figure) –perhaps a cognitive association with fertility.

 

Researchers suggest that Men have evolved to select for these featured as they are associated with health and reproductive fitness.  Nancy Etcoff, author of Survival of the Prettiest[8], claims that Women’s responses are more cognitively complex.  She claims that Women stare at beautiful female faces out of aesthetic appreciation, to look for potential tips—and because a beautiful woman could be a rival worth monitoring.  There are numerous studies that demonstrate that physical attractiveness affects our perception of a person’s morality and truthfulness.  While this operates largely at the unconscious level, we even have evidence of it happening at the (nearly) conscious level.

 

Ted Bundy:

 

What Netflix's 'Ted Bundy Tapes' and 'You' tell us about entitlement and  privilege | The Independent | The Independent

 

Now, even as a young adult, had you asked me “Do you think pretty people are more moral than unattractive people?  Or are smarter or more capable generally?” I of course would have said “No, don’t be absurd.”   But I remember years ago being in a bookstore one time and looking at the cover of a paperback account of the life and crimes of serial killer Ted Bundy.  I recall staring at the photo of this very handsome man, looking for the monster- confident that there had to be some sort of telltale sign- maybe in the eyes-

 

But why?

 

Maybe because there is something contradictory about a beautiful evil (ugliness).

 

All this is say that, not only has there been a cultural conceptual link between Beauty, Truth and Moral Goodness, there may even be a biological explanation for this. 

 

So Plato formalized the notion common to many (if not all) cultures that Beauty was tied to Truth and to Goodness.  Much of Platonic Philosophy deals with distinguishing between appearance and reality.  And just as not everything that appears true is true, and not everything that appears good is in fact good, so too…for Plato and those who followed him on this, not everything that appears beautiful is beautiful.

 

For Plato then, Beauty is divorced from “Appearance."  That something has a pleasant appearance tells you nothing about whether it is beautiful or not.

 

Beauty ≠ Pleasant Appearing

 

Plato makes a similar point about “goodness.”  He notes that not everything that tastes good is good (for you).  There is an important difference between the cook and the dietician, the beautician and the physical therapist.  His view on beauty is importantly different from the view of beauty that most people have today  (i.e. That “X is beautiful.” = “X is visually pleasing (to me).”).  For Plato. the wise person must distinguish between:

 

·         apparent truth and real truth, and

·         apparent goodness and real goodness,

·         apparent beauty (glamour) and REAL BEAUTY.

 

Hence the branches of Philosophy: Epistemology, Ethics and Aesthetics

 

Plato on “Beauty” - Two kinds of beautiful things:

 

·         Simple beautiful things. (e.g., pure tones and single colors),

·         Complex beautiful things.

 

Simple things have “unity” in that they are simple.

Complex things have measure and proportion of parts and by means of this, achieve a sort of unity as well.  Later aestheticians refer to this as a “Unity in Difference.”

 

But Plato does not mean to identify beauty with unity.  It is simply a discoverable fact (allegedly) that all beautiful things are unified.  Instead, he seems to believe that beauty is a simple, un-analyze-able property, (which means that the term cannot be defined at all) and that we can learn only by direct experience.  Nevertheless, his emphasis on measure and proportion set an important precedent for all subsequent philosophers.

 

Beauty After Plato

 

Some theorists thought of beauty as an object that does not exist in the world of sense at all. (Neo-Platonists)  Others identified beauty with measure and proportion as we find it in our sensuous experience (Aristotelians).[9]

 

Another important result of the theory of Plato was the establishment of the notion of contemplation as a central idea in the theory of beauty and, consequently, in the theory of aesthetic experience.  (a kind of meditation that brings about an awareness of some non-sensuous entity).  Likewise, is the notion that beauty brings to us a kind of “awareness” of an objective truth.  Thus, for those following in the Platonic tradition, the experience of beauty is a cognition of an intelligence or rational order.  This is very different from a mere pleasurable affective response (i.e. the sensuously agreeable).

 

Something of the Platonic sense of “Contemplation” remains in modern aesthetic theories.   American philosopher George Dickie (1926 – 2020) argues that this is responsible for the solemn and pompous attitude toward art and beauty that some persons display.[10]  But, he points out, many of our experiences of art and nature are NOT contemplative in Plato’s sense.   For what it’s worth, I do not agree with Dickie here.[11]  I think the solemnity we adopt when in the presence of things of great beauty arises from the conviction that we are in the presence of something of real value.  This conviction I take to be an integral part of the beauty/sublime experience.

 

So then we have in this tradition that “beauty” names a real, mind-independent property of things and if two people disagree as to whether something is beautiful and/or to what degree, they cannot both be correct.  This “Objectivist” account of Beauty hung on for quite some time.  Eventually it lost ground to its ancient rival, Subjectivism.

 

“De gustibus non disputandum est.”  There is no “accounting” for taste.

 

But this was a long time coming. 

 

As late as the 15th century you find plenty of advocates of the roughly Platonic view of beauty with it quasi-religious and metaphysical significance.

 

Marsillio Ficino (1433-1499)  

 

·         Italian Neo-Platonist philosopher

·         Translated into Latin the works of Plato and Plotinus making these accessible during the Renaissance.

·         Fascinated with classical mythology and magic.

·         Promoted a synthesis of Neo-Platonic thought with the doctrines of Christianity.

 

For Ficino the visual arts were especially important. Their function was to remind the soul of its origin in the divine world by creating, through art, resemblances to that world.  Ficino's insistence on the importance of this with respect to painting has been credited with raising the status of the painter in Florentine society to that nearer the poet (rather than that of the carpenter, where it had been previously).

 

Plato asserted that in all things there is one truth, that is the light of the One itself, the light of Deity, which is poured into all minds and forms, presenting the forms to the minds and joining the minds to the forms. Whoever wishes to profess the study of Plato should therefore honour the one truth, which is the single ray of the one Deity.

 

This ray passes through angels, souls, the heavens and other bodies ... its splendour shines in every individual thing according to its nature and is called grace and beauty; and where it shines more clearly, it especially attracts the man who is watching, stimulates him who thinks, and catches and possesses him who draws near to it.

               

This ray compels him to revere its splendour more than all else, as if it were a divine spirit, and, once his former nature has been cast aside, to strive for nothing else but to become this splendour.

 

It is worth noting that Sandro Botticelli (c. 1445 – 1510) knew and was influenced by the aesthetic theories of Ficino.  With this philosophy in mind, Botticelli’s pagan gods are seen in a new, sanctified context.  The pagan gods are representations of the ideals of Christianity. Thus, Ficino seemed to offer the perfect solution to the dilemma of the Renaissance, how to find a sanctified place for the art and aesthetic values of the pre-Christian classical world.

 

Tangential Aside:

 

Sandro Botticelli’s works embody the spirit of the Renaissance.  By this point in Western history, traditional Medieval Christianity and its renunciation of the worldly (pleasures, interests, concerns) had lost much of its appeal, perhaps due in part to the disappointment of the 1st millennium and later the Crusades.  The Ancient pagan ideals of beauty and “the good life” began to reassert themselves.   Consider Primavera; this is a thoroughly Pagan picture, an exuberant revival of embodied natural forces in an era of total control by the Church.  The style is reminiscent of classical styles of art, similar in style to roman frescos.

 

·         Botticelli was permitted to paint such images (when previous artists could not) because of Ficino's philosophy/theology.

·         Ficino argues that the "celestial Venus" and the Virgin Mary were expressions of "Divine Love"

·         He spoke of “emanations” from (of?) God into the Noetic world.

·         With this philosophy in mind, Botticelli’s pagan gods are seen in a new, sanctified context.

·         The pagan gods are representations of the ideals of Christianity.

·         Thus Ficino seemed to offer the perfect solution to the dilemma of the Renaissance.

 

The Three Graces: Ancient Pompei Fresco

Fresco de la Primavera

Primavera Botticelli

 

Theory of Beauty: Eighteenth and Nineteenth Centuries

 

The analysis of beauty furnished by the eighteenth‑century philosophers of taste shifts the basis for objective judgments of beauty.  Such judgements/experiences are now attributed to an alleged faculty or faculties with which individuals react to certain features of the objective world.  The theories of Beauty that arose at this time both reflected and were influence by the intellectual trends of this period, principally modern philosophy and modern science’s rejection of the classical world view.  (See Enlightenment and Locke’s Theory of Perception)

 

Let’s Get Scientific

 

This was practically the motto of the “Enlightenment.”  If they had tee-shirts in those days, they’d have all been wearing this slogan across the front.  And on the back it would say, “There’s got to be a rational explanation.”  With this mindset, what do we imagine is going on when we see something beautiful?  What does it mean when I judge something to be beautiful?  That It participates in the transcendental Platonic form of Beauty? 

 

I don’t think so.  The classical world view, that “beauty” names an undefinable and transcendental concept or form, was unacceptable and far too “mystical” to the British philosophers, who were committed to empiricism.

 

Alexander Baumgarten (17141762) coined the term "aesthetics," and conceived of “Aesthetics” as the science of sensory cognition.  He exploited the medieval tradition of explaining behavior and mental phenomena by attributing each kind of phenomenon to a distinct “faculty of the mind.”  Baumgarten’s basic view (and those who followed him in this) is that our minds have the capacity to be stimulated to have a “beauty experience.”  It was kind of like “salty taste.”  When I taste something salty, my tongue has been stimulated by a physical, formal structure in the world (i.e. the shape of the sodium chloride molecule)  in a particular way which causes that sensory affect.[12]

 

Three Main Types of Theories of Taste:

 

1.       The apparatus of taste is conceived of by some of them to be a special single faculty (the sense of beauty)

 

2.       The apparatus of taste is composed of several special faculties (the sense of beauty, the sense of the sublime, and so on)

 

3.       The apparatus of taste is simply the ordinary cognitive and affective faculties functioning in an unusual or unique way.

 

David Hume’s Aesthetic Theory

 

A host of Theory of Taste accounts arose during this period, but we’ll only look at one in a bit of detail, one that conforms to an “ideal observer” theory of beauty, that of 18th century philosopher David Hume (1711 – 1776).

“Though it be certain, that beauty and deformity, more than sweet and bitter, are not qualities in objects, but belong entirely to the sentiment, internal or external; it must be allowed, that there are certain qualities in objects, which are fitted by nature to produce those particular feelings.”[13]

 

So according to Hume, beauty (and it’s opposite, deformity) is not in objects, but are feelings linked by the nature of our human constitution to "certain qualities in objects."  Like an earlier aesthetician Francis Hutcheson (1694 – 1746) and other faculty of taste theorists, Hume blends subjective and objective elements to account for judgements of beauty.  Objective judgements about what is and is not beautiful are possible on Hume’s account.  These are judgements about what is “such as to elicit universal agreement among normal competent subjects under ideal conditions of perception. These are stable and predictable because they are based on certain alleged objective features of the world and stabilities in human nature and human perception.  Because he refers to the judgements to “Ideal Judges,” his theory is NOT a mere subjectivism account of beauty judgements (beauty judgement = a mere subjective report) but rather something more objective.  Beauty judgements are empirical predictions about the responses of normal perceivers under ideal conditions.

 

Hume suggests "certain qualities in objects" that cause pleasure.  Unlike Hutcheson, he does not try to reduce them to a formula like Hutcheson’s “uniformity in variety.”  Unlike Edmund Burke (1729 – 1797), Hume does not try to specify a complete, short list of beauty-making qualities.  Hume mentions in passing some twenty or so beauty-making qualities (e.g. uniformity, variety, luster of color, clearness of expression, exactness of imitation[14]).   He also does allow for variations of taste.  But since they are due to age and temperament (Young men prefer "amorous and tender images," but older men prefer "wise philosophical reflec­tions."  Etc.) rather than aberrations in the nature of the perceiver, no standard of taste exists to rate one prefer­ence as better than the other.  Hence there is an irreducible relativism to Hume’s realism.  Nevertheless, to say that something is beautiful is to make an objective, empirical prediction.  Specifically, it is to claim that all, or most, suitably situated ideal judges would find the thing pleasing.  Now, either these ideal judges would find it pleasing, and thus one’s judgment is correct, or they would not, and thus one’s judgement is incorrect.  But what makes one’s judgment correct is not one’s own subjective feeling, but the accuracy of one’s empirical prediction

 

Reasons for decline of Objective Significance of “Beauty” During this Period:

 

Initially these theorists suggested that there were certain objective features of the world that would trigger the beauty experience. So long as this is the picture of aesthetic experience then aesthetic experience is keying us into some objective feature of the world and one could reasonably claim, not only that some things are beautiful and somethings are not, but that these are objectively true judgments, just as, in a similar way, we might say that it is an objective truth that sea water tastes salty.  And since the taste of salt does tell us something that is likely to be objectively true about the chemical on our tongue, it does inform us.

 

But note that if I taste sweet, I might be in the presence of sucrose or fructose or for that matter saccharin or aspartame.  So the sweet taste gives us sort of disjunctive information.  The question then becomes, what specific objective features of the world provoke the beauty experience.  Note further that those objective features which generally provoke certain subjective experiences say like sodium chloride and salty taste can be overridden by a faulty sensory system and may differ from perceiver to perceiver.  So even on this quasi-objectivist account of beauty, the potential arises for subjectivism and radical relativism with respect to beauty judgements.  As the theories articulated themselves, judgements of beauty were seen to be less and less objective and less and less informative. 

 

Three main reasons

 

1.       Objective features which account for beauty are elusive.

2.       Close attention to “Beauty” splinters it into many “aesthetic” qualities.[15]

3.       Evolution to Association of Ideas Theories made beauty less and less informative.[16]

 

1.       Theorists of taste attempted to specify the objective features that evoke the experience of beauty.  But neither a reliable nor comprehensive list of features could be specified nor a reliable formula could be found (such as unity in variety, etc.) 

 

2.       In addition, the more precise we sought to get about what “beauty experience” actually consists in, the concept became exceedingly diffuse (beauty vs sublime vs pretty vs picturesque, etc).  Initially, these various differences between these various experiences were papered over with terms such as “aesthetic experience.”  Nevertheless, they do reflect a diverse set of experiences.  This then suggests that there is no one set of objective conditions/ formal features which can explain them all. 

 

3.       There was a drift away from theories that conceive of the apparatus of taste as a single sense or a set of special senses specifically related to certain kinds of objects.   Associationist theories began to appear where the mechanism of the association of the ideas provides a means for indefinitely extending the range of things that can be judged beautiful.  Thus the traditional way of defining (i.e., by looking at all the things denoted by the term and then finding something common to all) becomes impossible in the case of beauty since anything, or nearly so, could be a member of the set provided the right associations.  This situation is similar to that of the present‑day aesthetic‑attitude theories that maintain that anything can be aesthetic if only it is experienced while in the aesthetic attitude.

 

Upshot of this Association of Ideas Theory

 

Any aspect of the material world may become associated with a quality of mind and evoke the simple emotion responsible for the beauty experience.  Thus, any aspect of the material world can become beautiful (even ugly ones- Joke… sort of).  This is because it is not objects' perceptible qualities that cause them to be beautiful, but rather their associations. [17]  Such an account appears to provide a cognitive basis for explaining the richness and complexity of the experience of art and nature.  However, it amounts to the claim that anything in the material world can be beautiful if it has the right associations and thus a judgment of beauty tells us NOTHING remotely objective and does not inform us at all.

 

Summary of Eighteenth-Century Theories of Taste

 

Lost their “taste” for faculties of taste.  (ha, ha)

 

Faculty of Taste Philosophies subjectivize beauty, but only partially.  Each claimed that some specific feature of the objective world triggered the fac­ulty of taste.  Associationist theories, by contrast, place the lion’s share for the responsibility of the beauty experience on the viewer.

 

Arthur Schopenhauer 1788-1860

 

According to Schopenhauer, a thing is said to be beautiful because it is the subject of someone's aesthetic contemplation.  He claims that there is no objective criterion whatsoever.

 

“When we say that a thing is beautiful, we thereby assert that it is an object of our aesthetic contemplation...it means that the sight of the thing make us objective, that is to say, that in contemplating it we are no longer conscious of ourselves as individuals, but as pure will-less subjects of knowledge."[18]

 

Schopenhauer not withstanding…  Let’s Reconsider

 

There may be limits (the obscene and nauseating)

 

Thus, any aspect of the material world can become beautiful even ugly ones.  This amounts to claiming that the only difference between the beauty of a parrot and the beauty of a turkey vulture is how I am processing the experience.  But this may be going too far.  After all, some objects are more readily seen as beautiful.  It takes a lot of work to “see” the beauty of a possum. Less so a cat. 

 

 

There is some very interesting work being done now suggesting that Hume and something like the Ideal Observer Theory of Beauty is basically right.  It suggests that we are biologically “hard wired” to react positively or negatively to certain visual stimulation.  For instance, V.S. Ramachandran and William Hirstein have written a paper suggesting a neurological explanation for art we find visually compelling and attractive.

 

Without getting too much into the details here, they propose ten principles of art.  The principles are:

 

1.       Peak shift

2.       Perceptual Grouping and Binding

3.       Contrast

4.       Isolation

5.       Perceptual problem solving

6.       Symmetry

7.       Abhorrence of coincidence/generic viewpoint

8.       Repetition, rhythm and orderliness

9.       Balance

10.   Metaphor

 

Our visual system is designed, in large part, to make coherent experience out of a world of noise. And our very survival depends on doing so in a way that allows us to navigate and otherwise interface with the world.  In visual cognition this requires “binding” some features of visual perception together, but not others.  Success in making “visual sense” out of our visual field (like solving a riddle) is itself a rewarding, pleasant experience.  Nature has made it so in order to keep us doing it. 

 

Thus while “Beauty” names an “idea raised in us,” as faculty of taste theories Hutcheson has said, owing to our biologically similarities, we should expect (and we do observe) broad convergence of judgment among normal, informed and unbiased human perceivers.  This explanation also coheres with research on face and body attractiveness.  This view also can make good sense of the role of syntax in music composition and appreciation as well.

 

Nevertheless, a comprehensive science of beauty and art does  not appear to be in the offing.  Daunting questions bedevil any such research attempt:

 

·         What precisely is “the beauty experience?”

·         There is a large gap between galvanic skin response and “aesthetic enjoyment.”

·         Who are the Ideal observers?

·         What we see is not just the result of “bottom-up” biological processing but also (to a surprising degree) a result of top-down cultural priming and expectations.  Sorting all that out is very difficult.

·         Even if we are, is some respects, programmed to find some things more pleasing than others, is that, in and of itself any reason to think we should?

 

As Plato cautioned us so long ago, maybe we should not mistake glamour for beauty.  Maybe it’s worth reconsidering whether “real” beauty is always, apparently, “beautiful”



[1] Here again we see where the grammar can be misleading.  “Stop signs are red.” Seems to be predicating a property (red) of  the subject (stop signs).  That how it would be diagrammed.  But is that really what is going on here?

[2] It would be difficulty to overestimate this sort of thinking on the transcendentals affected the development of Jewish, Christian and Islamic Philosophy and Theology.

[3] Thorndike, E.L. (1920). A constant error in physical ratings. Journal of Applied Psychology, 4, 25-29. http://en.citizendium.org/wiki/Halo-effect

 

[5] This is the title of a book by Deborah Rhode in which she argues no only that there discrimination based on appearance, but that it rises to the level of civil rights violation and legal steps should be taken to redress it.

[6] “Sexually Selective Cognition: Beauty Captures the Mind of the Beholder” Journal of Personality and Social Psychology Copyright 2003 by the American Psychological Association, Inc.  2003, Vol. 85, No. 6, 1107–1120 0022-3514/03/$12.00 DOI: 10.1037/0022-3514.85.6.1107

 

http://www.psy.fsu.edu/faculty/maner/sexually%20selective%20cognition.pdf

 

[7] “Facial Diversity and Infant Preferences for Attractive Faces” Judith H. Langlois, Jean M. Ritter, Lori A. Roggman, and Lesley S. Vaughn.  Developmental Psychology 1991, Vol. 27 No 1 79-84

 

http://www.psy.cmu.edu/~siegler/35langlois91.pdf

 

[8] Survival of the Prettiest: The Science of Beauty, Nancy Etcoff. New York: Doubleday 1999

[9] Aristotle formally introduces the concept of “organic unity” in which each part contributes to the good of the whole specifically to talk about literature.  But the concepts can be more broadly applied as a general organizing formal principle of visual art and music as well biological organisms.  Thus appreciating this aesthetic quality is indispensable for gaining scientific knowledge.

[10] Introduction to Aesthetics: An Analytic Approach, by George Dickie. Oxford University Press 1997 P8

[11] Which no doubt kept him up at night.

[12] Again this is following a Lockeian notion of perception where beauty becomes a “secondary property” a subjective feature of experience, but not an objective feature of the world.

[13] David Hume, “One the Standard of Taste,” in Essays, Literary, Moral and Political (London 1870), pp. 139

[14] Preview of coming attractions; this seems to anticipate Zeki’s contention that the pleasure we take from great art arises largely from the ability of the artist to render our “archetypes” exactly.

[15] Given such a diverse domain, it is unlikely that any objective qualities could be found to explain them all.

[16] Note that if anything might taste salty given a certain association history, then the salty experience tells you nothing objective about the world.

[17] Alison concludes that a blind person can have the same experience of beauty of color that sighted person can because both a blind person and a sighted person can form a the associations that color can acquire.

[18] Schopenhauer, Author. The World as Will and Idea p. 270