Financial Services

Lassar Walfried, Sharon Lassar and Nancy Rauseo (2008), “Developing a CRM Strategy in Your Firm” Journal of Accountancy, Vol. 206, No. 2, 68-73.

Dandapani, Krishnan, Walfried Lassar, and Sharon Lassar (2005), “Virtual Banking: Impetus and Impediments,” The International Journal of Finance, Vol. 17, No. 2 (Spring), 3512-3524.

Lassar, Walfried, Chris Manolis, and Sharon Lassar (2005), “The relationship between consumer innovativeness, personal characteristics, and online banking adoption”, International Journal of Bank Marketing, Vol. 23, No. 2 (Summer), 176-199.

Kaufman, Mark, Krishnan Dandapani, and Walfried Lassar (2003), “Life Asset Conversion, Inc.,” Case Research Journal, Vol. 23, No. 1/2 (Winter/Spring), 47-67.

Lassar, Walfried and Krishnan Dandapani (2003), “Media Perceptions and their impact on quality: An exploratory study investigating task-technology fit for online banking,” International Journal of Bank Marketing, Vol. 21, No. 1 (Spring), 37-47.

Lassar, Walfried, Chris Manolis, and Robert D. Winsor (2000), “Service Quality Perspective and Satisfaction in Private Banking,” Journal of Services Marketing, Vol. 14, No. 3,  244-271.

Work in Progress

Dandapani, Krishnan, Sushil K. Gupta and Walfried Lassar, “Price Determination in Internet and Brick and Mortar Operations,” targeted for Frontiers in Finance and Economics.

Lassar, Walfried and Chris Manolis, “Antecedents of Financial Literacy and its Effects on Personal Financial Management: An Exploratory Study,” targeted for the Journal of Consumer Research.