Related image  
Detailed Course Modules
  
  
 
 
 
 
 edia Stereotyping of Women & Girls
 

Module 1

The Beginnings of Mass Media And The Reproduction of Words & Pictures

Module 1 Student Objectives:
Words and Pictures: (recognize and demonstrate an understanding of the following concepts)

    • Identify how culture links individuals to their society, providing shared and contested values, and the mass media distribute those values.       
    • Illustrate how literature has proven its power as a medium through which individuals can understand ideas and cultures outside their own experience.         
    • Explain why newspapers have played the longest and the strongest role in sustaining democracy and championing freedom.        
    • Recognize the development of target audience and fragmentation - The idea of specialized magazines devoted to certain categories of readers        
    • Recognize and identify print media history and the impact of print media on society.

 Readings:

Text
Mass Communication: A Critical Approach (Chapter 1)

Books and the Power of Print (Chapter 10)

Newspapers: The Rise and Decline of Modern Journalism (Chapter 8)

Magazines in the Age of Specialization (Chapter 9)

Videos
Stone, David P, and David Hartley. Print History. The story of film, TV and media. Princeton, NJ: Films for the Humanities & Sciences, 1998.
http://fiu.catalog.fcla.edu/fi.jsp?st=FI032066915&ix=pm&I=0&V=D&pm=1

 

Module 2

Next Evolutionary Steps In Mass Media And The Addition of Sound

Module 2 Student Objectives:
Sounds: (recognize and demonstrate an understanding of the following concepts)

  • Recognize how the first major media convergence involved the relationship between the sound recording and radio industries and pop culture.
  • Explain how  communication industries adjust to media convergence.
  • Appraise how de-regulation, and the trend to corporate rather than local control means the public needs to play a   role in ensuring mass media industries continue to serve democracy and local communities.
  • Recognize and identify radio media history and the impact of radio media on society.

 Readings:

Text
Sound Recording and Popular Music (Chapter 4)

Popular Radio and the Origins of Broadcasting (Chapter 5) 

Videos

Stone, David P, and David Hartley. Radio History. The story of film, TV and media. Princeton, NJ: Films for the Humanities & Sciences, 1998.
http://fiu.catalog.fcla.edu/fi.jsp?st=FI032066950&ix=pm&I=0&V=D&pm=1

Why Pop Culture?: Alexandre O. Philippe at TEDxMileHigh: Published on Jul 15, 2013 What is the role popular culture plays in expressing our values of community? Take a fresh look at the icons that our collective consciousness brings to the surface and the rituals that celebrate them with this entertaining documentary filmmaker. http://www.youtube.com/watch?v=u_3UYncNwz4

  • Test 1 (covering modules 1 & 2)
  • TBA

Module 3

Conclusive Steps In Mass Media And The Addition of Moving Images

Module 3 Student Objectives:
Images: (recognize and demonstrate an understanding of the following concepts)

  • Recognize that films function as consensus narratives by providing shared cultural experiences.
  • Identify how television has become a dominant mass medium and cultural force and recognize television as the world’s chief storyteller.
  • Assess how media content and technology has changed our relationship with media.
  • Examine how social media platforms are effective tools for democracy.
  • Illustrate how digital games are compelling entertainment and mass media, allowing players to engage in fantastical situations and socialize with others.
  • Recognize and identify film and television media history and the impact of film and television media on society.

Readings:

Text

Television and Cable: The Power of Visual Culture (Chapter 6)

Movies and the Impact of Images (Chapter 7)

Videos

Stone, David P. Television History. Princeton, NJ: Films for the Humanities & Sciences, 1998.
http://fiu.catalog.fcla.edu/fi.jsp?st=FI032067346&ix=pm&I=0&V=D&pm=1

BBC News 100 years of Indian cinema - What you need to know
Published on May 3, 2013
Source : http://www.bbc.co.uk
In the 100 years since, Indian films - which include Bollywood productions - have become a cinematic phenomenon watched by millions of people around the world regardless of their religion or background.
Roopa Suchak explains their continued success and explores what could be next for one of India's greatest exports.
https://www.youtube.com/watch?v=J53DBTdXq-M

 

Module 4

Defining the Business of Mass Media & The Role of Advertising and Public Relations

Module 4 Student Objectives:
Defining the Business of Mass Media & The Role of Advertising and Public Relations : (recognize and demonstrate an understanding of the following concepts)

  • Recognize how advertising significantly influenced the switch from a producer-directed to a consumer-driven society, promoted technical advances, and encouraged economic growth.
  • Recall how through its seemingly endless supply of persuasive strategies, advertising today saturates the cultural landscape.
  • Indicate how professional public relations  developed in response to a more literate and  informed citizenry.
  • Explain and recognize how propaganda is one of many practices and techniques used by governments and public relations practitioners.

Readings:

Text
Advertising and Commercial Culture (Chapter 11)

Public Relations and Framing the Message (Chapter 12)

Videos

Pelletier, Michel, Emmanuelle Garnaud, Joanne Forgues, Christiane Hamelin, and Lisa B. Moore. In Brands We Trust. Princeton, NJ: Films for the Humanities & Sciences, 2003.
http://fiu.catalog.fcla.edu/fi.jsp?st=FI032068507&ix=pm&I=0&V=D&pm=1
The Voice of God: Propaganda and the Rwandan Genocide (Hate Radio and Genocide)
http://www.youtube.com/watch?v=uW6GyzT-wbs

 

  • Test 2 (covering modules 3 & 4)
  • TBA

Module 5

Democratic Expression and the Mass Media

Module 5 Student Objectives:
Democratic Expression and the Mass Media & The Role of Journalism: (recognize and demonstrate an understanding of the following concepts)

  • Recognize how modern journalism in the information age; in a world engulfed by media outlets, may be producing too much information.
  • Appraise how news is a set of subtle values and shifting rituals that have been adapted to historical and social circumstances.
  • Expain how public journalism aims to reinvigorate deliberative democracy, and inspire discussion within a community.
  • Recall and explain how the four models of expression have been used to categorize differing ideas underlying free expression—authoritarian, communist, libertarian, and social responsibility.
  • Identify as entertainment, news, and government organizations merge, how the civic role of watchdog must be shared by journalists, our leaders, and most important, citizens.

 Readings:

Text


The Culture of Journalism: Values, Ethics, and Democracy (Chapter 14)

Legal Controls and Freedom of Expression (Chapter 16)

Videos
A New Definition For What's News:
In a four-part special series, News War, FRONTLINE examines the political, cultural, legal, and economic forces challenging the news media today and how the press has reacted in turn. http://www.youtube.com/watch?v=LRRjZYxZ9T0&index=184&list=PL803527F91A1B8694
http://www.youtube.com/watch?v=Ui2IgNYuSOs&list=PL803527F91A1B8694&index=185
http://www.youtube.com/watch?v=BydFHMfZkcw&index=186&list=PL803527F91A1B8694

Julian Assange: Why the world needs WikiLeaks :The controversial website WikiLeaks collects and posts highly classified documents and video. Founder Julian Assange, who's reportedly being sought for questioning by US authorities, talks to TED's Chris Anderson about how the site operates, what it has accomplished -- and what drives him. http://www.youtube.com/watch?v=HNOnvp5t7Do

Bloody Cartoons
by Karsten Kjaer. Bloody Cartoons is a documentary about how and why 12 drawings in a Danish provincial paper could whirl a small country into a confrontation with Muslims all over the world.
http://www.youtube.com/watch?v=CcaHGkRBWk8

 

Module 6

Media Effects On Individuals & Society, Cultural Diversity & Global Issues Related To Media

Module 6 Student Objectives:
Cultural Diversity & Global Issues: (recognize and demonstrate an understanding of the following concepts)

  • Analyze the increasing power and reach of large media conglomerates raise questions about balancing unlimited free-market growth against some government controls.
  • Define Cultural Imperialism. Appraise how American/European popular culture as manifested in media products often overwhelms the traditions of indigenous cultures and blocks cultural diveristy while creating cultural stereotypes.
  • Recognize that merged and multinational media corporations will continue to control more aspects of production and distribution—including news operations.
  • Recall how behavioral science has tried to understand, explain, and predict the impact of mass media on individuals and society.
  • Recognize that everything that defines a culture—language, food, clothing, architecture, mass media content, and so on—is a form of symbolic communication that signifies shared beliefs.

Readings:

Text

The Internet, Digital Media, and Media Convergence (Chapter 2)

Media Economics and the Global Marketplace (Chapter 13)

Media Effects and Cultural Approaches to Research (Chapter 15)

Digital Gaming and the Media Playground (Chapter 3)

The centrality of telenovelas in Latin America’s everyday life: Past tendencies, current knowledge, and future research:
http://lass.purduecal.edu/cca/gmj/sp03/gmj-sp03-lapastina-rego-straubhaar.htm

Shi, Anbin. “The taming of the shrew: global media in a Chinese Perspective”. Global Media and Communication, April 2005; vol. 1: pp. 33-36

 Videos

 Jhally, Sut, and Jean Kilbourne. Killing Us Softly 3: Advertising's Image of Women. Northampton, MA: Media Education Foundation, 2010
http://www.dailymotion.com/video/x9mms2_killing-us-softly-3-advertising-s-i_news

Van, der H. B. M, Bruno Felix, Femke Wolting, and Jay O. Sanders. Dishing Democracy: Arab Social Reform Via Satellite TV. Princeton, NJ: Films for the Humanities & Sciences, 2007.
http://fiu.catalog.fcla.edu/fi.jsp?st=FI032079785&ix=pm&I=0&V=D&pm=1

The Mean World Syndrome - Desensitization & Acceleration
The Mean World Syndrome Media Violence & the Cultivation of Fear
A new film based on the late George Gerbner's groundbreaking analysis of media influence and media violence.
Featuring George Gerbner and Michael Morgan
http://www.youtube.com/watch?v=msfu8YCCc8Q

Digital Nation: Life on the Virtual Frontier: http://digital.films.com.ezproxy.fiu.edu/PortalViewVideo.aspx?xtid=55996

Media Stereotyping of Girls

 

Module 7

Course Objective: Synthesize the information provided in this course by producing a final presentation discussing characteristics of the Global media industry by assigned countries.
Presentation of Semester Projects

  • Test 3 (modules 5 & 6)
  • TBA