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Professor Carlos Suris

Contact Info - Office - GL 487

surisc@fiu.edu - 305-348-9046

Office Hours:

By Appointment

  
  
 
 
 
 
 
 
 

Course Description

The course will familiarize the student with a multi-cultural global perspective of a multi-media world. The aim of the course is to create a foundation of media literacy through exposure to communication events using videos, selected readings, and online resources. Central to the course lays the concept of media as it manifests in a world that depends on multi-media to feed a populace with an increasing need for instantaneous information.  Implicit is a global community that more and more places media in all its formats at the core of its perception of reality while at the same time uses it as its primary escape from such perceived realities.

The class will present basic media and communication elements that are foundational and commonly found in all or most international media formats. The presentation of formats and elements will be based using the US as our comparative model but with a global perspective. The emphasis is the current reality that media is no longer driven solely by western media but a more globally engaged media industry now drives media content. The presentation of essential elements such as a free press, branding, agenda setting, propaganda, stereotyping, globalization, etc., will be covered.

Consequently, the focus of the course will be to define global media communication and to build a foundation of definitions of common elements found in media around the world. Ultimately, the course presents the global media industry as a homogenous phenomenon bound in similarities through the above stated elements and yet uniquely dressed by differing cultural influences.

Textbook

mediaculture10

Media & Culture: Mass Communication in a Digital Age

Richard Campbell, Christopher R. Martin, Bettina Fabos
Bedford/St. Martin's, Tenth Edition, 2015
ISBN-10: 1457668734
ISBN-13: 978-1457668739

You may purchase your textbook online at theFIU Bookstore.

The rest of the reading and multimedia materials are directly linked in each module

 

 

Grading Structure

Tests:                 40%
Project:              40%
Attendance:       20%

Tests will consist of three sectional tests covering each covering 3 or 4 weeks of the course content.

Student group projects will be assigned with 5 to 6 students in each group. Each group will be assigned a specific country to analyze specific elements of media in each country (see group project outline link).

All students will be surveyed regarding specific media consumption at the beginning and at the end of the semester.

Attendance will be required and all students will sign in for every class meeting.


Course & Student Learning Outcomes & Objectives

Global Learning Course and Student Learning Outcomes and Objectives

Global Awareness:
Global Learning Student Learning Outcome Addressed:
Students will be able to discuss prevailing world conditions associated with local, global, international, and intercultural issues, trends, and systems.
Course Learning Outcome:
Students will be able to demonstrate knowledge of international media characteristics as they manifest in various globalized content and localized content.

Global Engagement:
Global Learning Outcome Addressed:
Students will be able to demonstrate engagement in local, international, intercultural, and global problem solving.
Course Learning Outcome:
Students will be able to demonstrate engagement in responding to a global issue presented from different perspectives in media from various parts of the world.

Global Perspective:
Global Learning Student Learning Outcome Addressed:
Students will be able to detect the distinctive and common qualities between their own perspective and the perspectives of others.
Course Learning Outcome:
The course will analyze basic media and communication elements found in all or most international media formats and products.

Course Modules Learning Outcomes & Objectives

(Module 1): Course Objective
Foundations of Global Mass Media and Print Media.

Global Awareness:
Global Course Learning Outcome Addressed:
Students will be able to demonstrate knowledge of international media characteristics as they manifest in various globalized content and localized content related to print media.

Global Perspective:
Global Course Learning Outcome Addressed:
The course will analyze basic media and communication elements found in all or most international print media formats and products.

(Module 2):
Course Objective
Understanding the Relationship and Origins of Media & Pop Culture and the Origins of Media Broadcasting


Global Awareness:
Global Course Learning Outcome Addressed:
Students will be able to demonstrate knowledge of international media characteristics as they manifest in various globalized content and localized content related to pop culture.

Global Perspective:
Global Course Learning Outcome Addressed:
The course will analyze basic media and communication elements found in all or most international audio media formats and products.

(Module 3)
Course Objective
Understanding Media Storytelling and Media as Culture

Global Awareness:
Global Course Learning Outcome Addressed:
Students will be able to demonstrate knowledge of international media characteristics as they manifest in various globalized content and localized content related to media storytelling.

Global Perspective:
Global Course Learning Outcome Addressed:
The course will analyze basic media and communication elements found in all or most international audio visual media formats and products.

(Module 4):
Course Objective
Defining Consumer Media Culture & Media Propaganda

Global Awareness:
Global Course Learning Outcome Addressed:
Students will be able to demonstrate knowledge of international media characteristics as they manifest in various globalized content and localized content manifesting propaganda, public relations, advertising, and branding techniques.

Global Perspective:
Global Course Learning Outcome Addressed:
The course will analyze basic media and communication elements found in all or most international media formats and products manifesting propaganda, public relations, advertising, and branding techniques.

(Module 5):
Course Objective
Understanding the Conflict of Self Expression & Information Control

Global Awareness:
Global Course Learning Outcome Addressed:
Students will be able to demonstrate knowledge of international media characteristics as they manifest in various globalized content and localized content manifesting the culture of journalism

Global Perspective:
Global Course Learning Outcome Addressed:
The course will analyze basic media and communication elements found in all or most international media formats and products manifesting the culture of journalism

(Module 6):
Course Objective
Defining Stereotyping, Cultural Identity & Globalization in Media

Global Awareness:
Global Course Learning Outcome Addressed:
Students will be able to demonstrate knowledge of international media characteristics as they manifest in various globalized content and localized content manifesting the conflicts and existence of cultural diversity and stereotyping

Global Perspective:
Global Course Learning Outcome Addressed:
The course will analyze basic media and communication elements found in all or most international media formats and products manifesting the conflicts and existence of cultural diversity and stereotyping

(Module 7):
Course Objective
Presentation of Semester Projects

Global Engagement:
Global Course Learning Outcome Addressed:
Students will be able to demonstrate engagement in responding to a global issue presented from different perspectives in media from various parts of the world.

Grade Structure:

Academic Honesty

 

As FIU students, you are expected to strictly follow the honor code regarding academic honesty. Florida International University outlines your responsibilities as follows:

 

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own.  Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

 

Any students who fail to meet these expectations will receive an “F” for the course grade and will be reported to the Chair of the Department, as well as the Dean of the School.